Twenty years in the making.
Mayna Jaydhar started Bongchoice in 2006 selling clothing, opened the first shop in 2010 and brought it online in 2026.
Our story
From one business to online
2006
It begins
Mayna Jaydhar starts Bongchoice, selling clothing.
2010
The first shop
The first Bongchoice shop opens.
2026
Online
Bongchoice comes online, so you can shop from anywhere in India.
The people
The people behind Bongchoice
Mayna Jaydhar
Owner and founder
Started Bongchoice in 2006 and still runs it today.
Pradip Jaydhar
Website, inventory and advertising
Designs the website, keeps the stock up to date and runs the advertising.
Ankita Jaydhar
Accounts and delivery
Looks after the accounts and makes sure every order reaches you.
Shop Bongchoice online
Delivered across India, with free delivery on every order.

